HQ: Portland, OR, United States

Founded: 2004

iovation, a TransUnion Company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multifactor authentication methods, iovation safeguards tens of millions of digital transactions each day.

Fraud Solution Profile

iovation FraudForce detects and stops online and mobile fraud in real time. We utilize powerful device recognition technology and a unique approach to device intelligence that leverages device-to-device and device-to-account associations, device history, and detailed reports of confirmed fraud from a global network of fraud and security analysts. iovation provides the tools online businesses need to stop fraudsters and fraud rings without sacrificing customer experience.

By recognizing internet-connected devices without requiring personally identifiable information (PII), our technology adds an independent layer of recognition that’s separate from data that may have been previously compromised.

FraudForce can be easily integrated into any native app (iOS, Android, Windows, MacOS) or web application, and at any customer touch point where fraud risk is a concern, such as account creation or modification, purchase or transfer.

To help you accurately separate the fraudsters from your good customers, iovation Fraud Prevention identifies risky device behaviors including:

Evasion Techniques: Includes transactions originating from TOR networks, use of a proxy server, or use of mobile emulators.

Device Anomalies: Includes location mismatches, time zone and IP address changes, too many devices per account, and exceeded velocity thresholds.

High-risk locations, IPs, and ISPs: Includes high-risk geographic locations or known bad IPs, ISPs, or locations that violate your specific business policy.

Our advanced fraud prevention and detection capabilities extend your protection to fraud patterns that you are most concerned about. For example, iovation can inform you:

  • If a particular device has been used to access multiple accounts within a particular time period.
  • When many devices have been used to access a single account.
  • If the device has a history of specific types of fraudulent activity.
  • When the device is linked to other devices or accounts associated with fraud.
  • Whether the device has violated specific policies that you have defined such as geolocation, chat abuse, spending limits, or cheating.


The AA (insurance)
B&H Photo (online retail)
4Finance (financial services)
PlayCherry (online gambling)
UMB Bank (financial services)


ACI Universal Payments
Verisk Insurance Solutions

Ecommerce, Financial Services, Insurance, Telecom
Primary Functionality
Fraud Platform
Fraud Type
Account Takeover, Content Abuse, Loyalty or Promo Abuse, New Account Fraud, Payment Fraud, Synthetic Identity Fraud
Biometrics, Machine Learning, Multi-Factor Authentication, Rules Engine
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