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Persona

Persona offers best-in-class end-to-end identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB AML, and identity verification programs across 200+ countries and territories, helping them fight fraud, meet compliance standards, and build trust throughout the customer journey.

HQ: San Francisco, United States of America

Founded: 2018

Fraud Solution Profile

Persona

Persona offers best-in-class end-to-end identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB AML, and identity verification programs across 200+ countries and territories, helping them fight fraud, meet compliance standards, and build trust throughout the customer journey.

Persona helps you pinpoint, fight, adapt to, and monitor fraud at every point of the identity lifecycle, from onboarding through account takeover prevention. Here’s how:

  • Deter and identify fraudsters at every checkpoint with automated decisioning coupled with real-time feedback. For example, dynamically adjust verification flow friction based on real-time user risk signals.
  • Supercharge your fraud investigations by seamlessly integrating your existing tools with Persona, so you can consolidate risk signals – active, passive, or enriched from third-party data sources – into one place
  • Proactively discover hard-to-catch fraud with link analysis and uncover customer networks with similar characteristics.
  • Operationalize your insights by building repeatable processes for tackling fraud. Automate complex workflows, customize your fraud case management, and trigger actions in your business systems.
  • Stay ahead of evolving fraud trends by continuously adapting your signals and rules, without needing heavy engineering resources.

Additionally, Persona is SOC2 Type II and ISO270001 certified and GDPR, CCPA, and HIPAA compliant. Our platform leverages bank-grade security and is designed to limit access to sensitive data — giving companies only what they need in terms of PII to reduce their exposure. Additionally, securely store PII to your requirements with Persona. Your data is yours to own and configure — you have full control over redaction policies, access controls, and how you use the data to support and reverify users across their customer journey.

Collateral
Persona Graph
Customers

Branch
Rippling
Toast
Dapper Labs
Udemy

 

Industry
Ecommerce, Financial Services, Insurance, Telecom
Primary Functionality
Identity & Authentication
Fraud Type
Account Takeover, Call Center Fraud, Loyalty or Promo Abuse, New Account Fraud, Synthetic Identity Fraud