Persona

Fraud Solution Profile

Persona helps companies pinpoint, fight, adapt to, and monitor fraud at every point of the identity life cycle. Organizations around the world use Persona to:

• Deter and identify fraudsters with multi-layered fraud detection. Prevent large-scale fraud attempts, including AI-aided injection and presentation attacks and organized identity mule operations. Build, brand, and customize user flows with the no-code flow editor. Then, dynamically adjust verification requirements based on real-time risk signals to avoid unnecessary friction for your legitimate users.
• Handle every identity scenario with a complete verification toolkit. Pick and choose how you want to collect, verify, and reverify identity. Persona offers government ID (via image or NFC), selfie, digital IDs, database, and supplemental document checks. Enrich results with phone risk, email risk, social media, PEP, watchlist, and adverse media reports. 
• Support a global user base and global expansions. Get ID document support in 200+ countries and territories, database verification in 70+ countries, business registry verification in 100+ countries, and global PEP and sanctions screening across 100+ watchlists.
• Use real-time link analysis to discover and block sophisticated fraud. Use Graph, Persona’s link analysis tool, to find connections between attacks, including otherwise invisible links between deepfakes, fraud rings, and identity mules. Graph features an intuitive visual explorer, can surface details in escalated reviews, and can be used to influence routing and automate decisioning. You can use Persona’s signals (including several image-similarity options), third-party signals, and proprietary data as attributes/nodes in Graph. 

• Detect fake candidates or employees and stop account takeovers. Keep your organization safe from fake job interviewees and state-sponsored actors. Persona’s candidate verification and workforce IDV solutions support applicant verification, background checks, and integration with leading identity access management systems.

• Visualize verification outcomes in a centralized dashboard. Identify where users drop off, understand which errors drive false positives or negatives, and optimize your flows for better performance.
• Design verification workflows that adapt to each user’s risk profile. Automatically trigger additional verification checks based on risk signals, including device, network, behavioral, and population-level signals. Create low-friction flows for low-risk users to improve onboarding and reverification experiences.

Persona was recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Identity Verification. Persona was also positioned highest for Ability to Execute and ranked 1st across five evaluated Use Cases in the Critical Capabilities report. 

Additionally, Persona is SOC2 Type II and ISO 270001 certified, FedRAMP Moderate Authorized, and complies with GDPR, CCPA, and HIPAA. The platform leverages bank-grade security and is designed to limit access to sensitive data. Customers have full control over redaction policies, access controls, and how they use the data to support and reverify users.