NuData Security

HQ: Vancouver, Canada

Founded: 2008

NuData Security is a Mastercard company. It helps businesses identify users based on their online interactions and stops all forms of automated fraud. By analyzing over 200 billion events annually, NuData harnesses the power of behavioral and biometrics analysis, enabling its clients to identify the human behind the device accurately.

Fraud Solution Profile

NuData Security helps companies identify users based on their online interactions. This analysis informs clients of the fraud risk. NuDetect is used by some of the biggest brands in the world to prevent fraud and offer a great customer experience.

Continuously verify your customer’s online identity with actionable behavioral intelligence you can trust. Unlike single-point solutions, NuDetect uses the power of its four integrated technologies to detect anomalous and high-risk behavior in real-time and across the NuData Trust Consortium.

NuData’s solution focuses on segmenting users quickly and invisibly, offering an experience appropriate for their risk level. They first identify machines from humans, then separate good machines from bad, and then select known humans from unknown humans, and then finally, sort the unknown humans demonstrating low risk signals from the unknown humans demonstrating high risk signals. This lets their clients fast-track the known and low risk users for an optimal experience, saving the friction and traditional authentication methods for the highest risk users.


We cannot provide customer references. Here is a link to our anonymous customer success stories:


Early Warning
Other Data Service Providers

Ecommerce, Financial Services
Primary Functionality
Identity & Authentication
Fraud Type
Account Takeover, Content Abuse, Loyalty or Promo Abuse, New Account Fraud, Payment Fraud, Synthetic Identity Fraud
Behavioral Biometrics, Machine Learning
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