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NuData Security

NuData Security is a Mastercard company that helps businesses verify users based on their online interactions and stops all forms of automated fraud. By analyzing over 650 billion behavioral events in 2019 alone, NuData leverages both behavioral and passive biometrics technologies to provide online security without adding unnecessary friction.

Location:Vancouver, Canada
Founded: 2008

Fraud Solution Profile

Is a Mastercard company that helps businesses identify users based on their online interactions and stops all forms of automated fraud. By analyzing over 650 billion behavioral events in 2019 alone, NuData harnesses the power of behavioral and biometrics analysis, enabling its clients to identify the human behind the device accurately. This allows clients to verify users before a critical decision, block account takeover, stop automated attacks, and reduce customer insult. NuData’s solutions are used by some of the biggest brands in the world to prevent fraud while offering a great customer experience.

Our flagship solution, NuDetect, continuously verifies a customer’s online identity with actionable behavioral intelligence that can be trusted. Unlike single-point solutions, NuDetect harnesses the power of its four integrated technologies to detect anomalous and high-risk behavior in real-time and across the NuData Trust Consortium. Together, they create a dynamic profile of each event that protects customers and businesses from bad actors.

NuData’s solution focuses on segmenting users quickly and invisibly, offering an experience appropriate for their risk level. They first identify machines from humans, then separate good machines from bad, and then select known humans from unknown humans, and then finally, sort the unknown humans demonstrating low risk signals from the unknown humans demonstrating high risk signals. This lets their clients fast-track the known and low risk users for an optimal experience, saving the friction and traditional authentication methods for the highest risk users.


Fortune 500 eCommerce Companies

Global Financial Institutions

Ecommerce, Financial Services
 Primary Functionality
Identity & Authentication
 Fraud Type
Account Takeover, Content Abuse, Loyalty or Promo Abuse, New Account Fraud, Payment Fraud, Synthetic Identity Fraud
Behavioral Biometrics, Biometrics, Machine Learning, Multi-Factor Authentication, Rules Engine