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Kount 360

Kount® 360, a proprietary platform from Equifax, features identity and fraud solutions to protect our customers from risk. Using AI, ML and billions of proprietary data signals in real time, Kount 360 empowers its users to increase operational efficiencies, improve decisioning, enable regulatory compliance and enhance the consumer experience.

Location:Boise, ID, United States
Founded: 2007, 2021 (as an Equifax offering)

Fraud Solution Profile

Kount® 360 is our proprietary platform which houses identity and fraud solutions to help our customers mitigate risk. Using AI, ML and billions of proprietary data signals in real time, the platform empowers its users to increase operational efficiencies, improve decisioning, enable regulatory compliance and enhance the consumer experience.

The robust risk prevention solutions on Kount 360 are designed to stop fraud and enable business growth. Through our integrated payments protection solutions, we help customers protect their business and their consumers by securing every step of the payments journey. We empower merchants to shift to an integrated strategy that centers around a powerful feedback mechanism. Using our AI-powered model where every transaction — whether approved, declined, or disputed — creates intelligence that makes the entire system smarter,  safer and, ultimately, more profitable. Powered by industry-leading data and real-time AI decisioning, our solutions: 

  • Simplify fraud and identity challenges, so you can onboard customers seamlessly, automate risk decisions, and deliver exceptional experiences. 
  • Unlock growth by leveraging data, from approvals to chargebacks, to optimize decisions, prevent disputes,  and improve the entire customer journey. 
  • Customize policies, analytics, and reporting to generate actionable insights that improve resource allocation and reduce business expenditures.

Kount 360 is the engine that enables the generation of a growth loop that reduces friction with your customers and accelerates revenue generation for your business. It’s a win-win for all involved with the benefits of:

Unified data: All the payment and identity  data you need, all in one place. 

Real-time AI decisioning: Intelligent,  automated analysis of that data for instant, informed risk assessments. 

Integrated protection: Unified solutions  that work together to keep you ahead of  fraud and chargebacks. 

Continuous feedback: Historical knowledge allows you to adapt with ease.

Kount 360 empowers merchants to adopt a modern, proactive approach to fraud mitigation and risk management.

 Customers

Silver Jeans
Tick Pick
The Vitamin Shoppe
US Polo Assn.
Bodybuilding.com

 Industry
Ecommerce, Financial Services, Insurance, Telecom
 Primary Functionality
Fraud Platform
 Fraud Type
Account Takeover, KYC & AML, Loyalty or Promo Abuse, New Account Fraud, Payment Fraud, Synthetic Identity Fraud
 Technology
Behavioral Biometrics, Biometrics, Machine Learning, Multi-Factor Authentication, Rules Engine