Heka Global

Fraud Solution Profile

Modern fraud is increasingly driven by synthetic identities, account takeovers, and manipulated consumer information that evade traditional verification methods. Legacy fraud tools and static bureau data often lack the context needed to distinguish legitimate consumers from sophisticated fraud actors. 

Heka Global addresses this challenge through advanced digital footprint intelligence designed specifically for high stakes decisioning. By analyzing live digital footprint signals, behavioral indicators, social media presence, non-reporting collections data, and darknet exposure, Heka Global helps organizations determine whether an identity is authentic, manipulated, or compromised with far greater precision than traditional approaches alone.

Heka Global offers the following capabilities:

Digital Footprint Intelligence: Analyze a consumer’s live digital presence across social media profiles, web accounts and behavioral signals to validate whether an identity demonstrates real human activity or synthetic behavior. Heka uncovers signals traditional fraud stacks cannot reach by leveraging consumer apps, social media, messaging applications, breached data, consortium intelligence, and proprietary collections data.

Synthetic Identity Detection: Detect fabricated or manipulated identities early by identifying inconsistencies across identity attributes, online activity, and digital footprint patterns. Heka helps organizations identify sophisticated fraud actors that bypass legacy verification tools, delivering a 2.7x fraud detection lift in high-risk decisioning environments.

Account Takeover (ATO) Detection: Detect account takeover risk in real time by flagging inconsistent PII changes, behavioral anomalies, and compromised identity signals that deviate from a user’s established digital footprint. 

Darknet & Breach Intelligence: Detect identities exposed through credential theft, data breaches, and darknet marketplaces. Heka continuously evaluates compromise indicators tied to emails, phone numbers, usernames, and identity elements to identify elevated account takeover and fraud risk in real time.

Explainable Risk Insights: Deliver structured and explainable fraud intelligence that enables fraud and risk teams to make faster, more confident, and more consistent decisions while reducing investigative burden and supporting auditable workflows. Heka is purpose-built for step-up review and identity ambiguity workflows where precision and context are critical.

High Accuracy Decisioning: Improve fraud detection outcomes while minimizing customer friction. Heka delivers a 97.8% accuracy rate and maintains a 0.35% false positive rate, enabling organizations to approve more legitimate consumers while reducing fraud losses and operational costs.