Cleafy-LOGO-2_Picture

Cleafy

At Cleafy, we fuse cyber, non-transactional, and transactional fraud management into one defence fabric – shifting left to predict threats on average up to 15 days before fraud occurs, protecting every online banking interaction worldwide.

Location:Milan, Italy
Founded: 2014

Fraud Solution Profile

Redefining digital fraud defence

Fraud is no longer a siloed incident; it’s part of a continuous, adaptive attack cycle. Criminals blend cyber tactics with fraud techniques, exploiting digital banking ecosystems with precision. Traditional fraud tools, built to react at the transaction layer, cannot keep pace. By the time fraud is flagged, the damage is already done.

Cleafy transforms this paradigm. As the pioneer of Fraud Extended Detection and Response (FxDR), Cleafy combines cybersecurity-grade observability with fraud management, enabling financial institutions to prevent fraud before money moves. With Cleafy, banks don’t just see the transaction — they see the full attack chain.

Key features and capabilities

Cleafy delivers end-to-end visibility and proactive prevention with four core capabilities:

  • Shift left in fraud prevention
    • Cleafy anticipates and detects fraud campaigns on average up to 15 days before they strike.
    • By focusing on the attacker’s behaviour — not just outcomes — institutions can intervene early, minimising losses and customer impact.
  • Cyber-fraud fusion
    • Unlike siloed fraud tools, Cleafy unifies cyber and fraud intelligence.
    • This fusion provides a single language across security, fraud, and business teams, enabling clarity and faster action.
  • Granular session analysis
    • Every digital interaction, from pre-login to transaction, is monitored in real-time.
    • Cleafy reconstructs entire attack patterns, identifying probing, testing, and exploitation attempts before they escalate.
  • Global threat intelligence
    • Embedded threat intelligence detects new malware, phishing campaigns, and advanced persistent threats.
    • Clients benefit from continuous updates, ensuring resilience against both known and emerging threats.

What sets Cleafy apart is its ability to predict, explain, and neutralise fraud at a scale no traditional solution can match.

  • Proactive, not reactive: Cleafy prevents fraud before execution, rather than waiting for transactions to be flagged.
  • End-to-end coverage: From device to session to transaction, Cleafy closes the blind spots between cyber and fraud teams.
  • Operational clarity: Cleafy doesn’t just alert — it contextualises and explains threats, enabling faster and more confident decisions.
  • Proven impact: Trusted by leading banks and financial institutions across EMEA, the Americas, and Asia.

Protecting trust in every digital interaction

Cleafy’s mission is to protect every online banking interaction globally. By shifting fraud defence left, Cleafy ensures financial institutions can anticipate threats, neutralise them in real-time, and maintain customer trust in an increasingly hostile digital landscape.

 Customers

BCC Iccrea Group
ING
Banca Popolare di Sondrio

 Industry
Financial Services
 Primary Functionality
Fraud Platform
 Fraud Type
Account Takeover, New Account Fraud, Payment Fraud, Synthetic Identity Fraud
 Technology
Machine Learning, Rules Engine