Tracy Hall

Tracy Hall is an international author, keynote speaker, advocate and former global marketing executive with more than 25 years of experience leading growth, digital innovation, and customer engagement for some of the world's most recognised tech brands, including eBay, GoDaddy, Virgin, Afterpay and Block. Today, Tracy sits at the intersection of some of the defining challenges of our time: trust, cyber security, artificial intelligence, scams, fraud and human vulnerability. Her work explores a critical question facing organisations, governments, and individuals alike: in a world where technology is becoming harder to trust, how do we build humans who are harder to deceive? Drawing on her own experience as the final known victim of Australia's most prolific conman, Hamish McLaren, Tracy combines lived experience with deep research into behavioural science, trust, deception, financial crime, and digital risk. Her story was featured in the hit podcast Who the Hell is Hamish?, and her bestselling memoir, The Last Victim, provides a powerful account of intimate fraud, coercive control, betrayal, and rebuilding after devastating loss. Today, Tracy works with global brands, financial institutions, technology companies, governments, and law enforcement agencies to help people and organisations become more resilient to manipulation in all its forms. Through her keynotes, workshops, consulting and media appearances, she challenges audiences to rethink trust, strengthen critical thinking, and develop what she calls "trust literacy"—the ability to navigate an increasingly complex world with confidence, discernment and good judgement. Her work has led to partnerships with organisations including Visa, PayPal, Bumble, major banks, and government agencies. She has been recognised as one of the Top 20 Fraud Experts to Follow on LinkedIn and is a sought-after commentator on scams, fraud, cybercrime, digital identity, online safety and the future of trust. Beyond her professional work, Tracy serves as a board director of Mongrels Men, a men's mental health charity, and as Special Advisor to CyberTrace, an organisation that investigates cyber fraud and stolen cryptocurrency. A passionate advocate for creating a generation of "unhackable humans," Tracy believes that trust literacy will become as essential in the next decade as financial literacy and digital literacy are today.