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GBG is the leading expert in global identity and location. In an increasingly digital world, GBG helps businesses grow by giving them intelligence to make the best decisions about their customers, when it matters most.

Every second, our global data, agile technology, and expert teams, power over 20,000 of the world’s best-known organisations to reach and trust their customers.

Location:Chester, UK
Founded: 2003

Fraud Solution Profile

GBG is the leading expert in global identity and location intelligence. In a digital world, GBG helps businesses grow by providing the insights needed to make crucial customer decisions.

Our complete understanding of identity gives global businesses unique and immediate intelligence to confidently onboard more good customers, reward great customers and reject fraudsters.

When a digital business grows, most customers are genuine.  However, many are fraudsters who manipulate identities to gain illegitimate access. We give businesses unique insight to decide which are trustworthy and which are fraudulent, because we understand identity better than anyone else.

Multi-Layered Protection Against Identity fraud.

Share Consumer Trust Insights and Fraud Signals

Connect your onboarding checks to a powerful network of shared consumer intelligence. Access positive matches and detect suspicious data anomalies and signals beyond your business. Learn more

 Prevent Fraud with Mobile-to-Person Match

Silently match a mobile device to its legitimate owner, securely authenticating a genuine customer and preventing identity fraud. Learn more.

 Screen Out Suspicious Email Addresses

Analyse the transactional and behavioural history of an email address to rapidly reveal fraud signals when screening your customers at onboarding. Learn more

Spot and Stop Synthetic Identity Fraud

Detect remixed and manufactured digital identities by probing the quality, activity, and history of an identity to reveal synthetic fraud or confirm a genuine customer at onboarding. Learn more.


 Case Studies
St James Place


Ecommerce, Financial Services, Insurance, Telecom
 Primary Functionality
Identity & Verification
 Fraud Type
Account Takeover, KYC & AML, Loyalty or Promo Abuse, New Account Fraud, Synthetic Identity Fraud
Behavioral Biometrics, Biometrics, Machine Learning, Rules Engine