At Data

Fraud Solution Profile

AtData is the email intelligence layer purpose-built for modern fraud prevention, transforming a single data point into a persistent, behavior-rich identity signal that evolves with every interaction. In a landscape defined by synthetic identities, bot-driven attacks, and fragmented digital footprints, AtData anchors risk decisions to what is often the most stable and revealing identifier: the email address.

Unlike static data providers, AtData operates a global signal network that continuously ingests and analyzes billions of historical and real-time activity events. This network provides longitudinal visibility into how an email address behaves over time, whether it is actively used, consistently engaged, and credibly linked to a real individual. The result is a dynamic, context-rich understanding of identity that strengthens fraud detection at its earliest stages.

At the core of AtData’s fraud prevention is its proprietary AI-driven risk scoring, which evaluates:

• Identity validity and longevity: Is the email tied to a real, established user or a recently created synthetic profile?
• Behavioral patterns: Does activity align with normal human usage or automated/bot-like behavior?
• Network intelligence: How does this identity compare against billions of signals across AtData’s ecosystem?
• Reachability and engagement: Is the identity actively in use, and does it demonstrate genuine interaction over time?

This approach enables organizations to move beyond surface-level checks and make real-time, high-confidence decisions at critical moments from account creation and login to transaction and account changes.

AtData’s key differentiators include:

• Email-centric identity model: Treating email as a durable anchor that connects disparate signals into a coherent identity story
• Global signal network: Continuous ingestion of activity data that delivers unmatched scale and longitudinal depth
• Real-time intelligence: Immediate risk assessment at the point of interaction even with limited parameters
• Reduced friction with higher accuracy: Improved fraud detection while minimizing false positives and unnecessary customer friction

As part of Experian, AtData strengthens enterprise fraud and identity strategies by adding a unique layer of activity-backed email intelligence. This enhances decisioning across the customer lifecycle enabling earlier fraud detection, better risk segmentation, and more resilient identity verification, cost effectively.

For fraud prevention teams, AtData provides more context needed to understand identity with clarity and act with precision.