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About the free webinar

ID fraud has evolved dramatically. Stolen IDs and genAI fakes are nothing new, but in 2025, fraudsters have found ways to steal real faces, giving them a higher chance of passing high-assurance checks.

Amidst this, it’s no secret that to fight ID fraud, you need to collect and evaluate a breadth of signals. But in a world where businesses are able to collect vast amounts of data during onboarding and account recovery, how do you separate the signal from the noise?

This webinar will cover how businesses can use a more strategic approach to signals.

Here's what you'll learn:

Fraudsters have come up with creative ways to convince victims to hand over their biometrics.

An effective signals strategy needs to be rooted in a deep understanding of fraudsters’ motives.

Your collected and analyzed signals need to map specifically to the specific fraud variants you’re seeing.

Your presenters:

Jeff Sakasegawa

Trust & Safety Architect

Persona

Jeff Sakasegawa is a Trust & Safety Architect at Persona with over a decade of experience across companies such as Google, Facebook, Square, and Sift. He brings expertise in fraud, compliance, and risk management expertise to Persona's customers and the broader industry.

Luis Felipe Tomazini

Fraud Prevention Manager

Coinbase

Luís Felipe Tomazini is a Fraud Prevention Manager at Coinbase, leading payments risk strategy in international markets. Specialized in fraud mitigation throughout the user journey, Luís brings deep expertise in machine learning, scoring models, and third-party risk controls. With experience in crypto merchants and global acquirers, Luís has a strong focus on cards, instant payments and web3.

Jaanus Uudmäe

Head of Fraud

Bolt

Jaanus Uudmäe leads the fraud team at Bolt, where he’s spent the past few years chasing down fraudsters across ride-hailing, food delivery, micromobility, and car rental products. Before that, he worked at Skype and Microsoft, getting an early look at how online fraud scales when platforms go global. He’s especially into building smart, flexible systems and teams that actually catch bad actors—without making life harder for real users. Jaanus likes to mix data, gut instinct, and a bit of dry humor to make fraud prevention more effective.

PJ Rohall

Co-Founder

About Fraud

PJ has been fighting fraud for 15 years. He has strong understanding of mitigating bad actor use cases across the full customer journey. He leverages this skill set to educate and empower fraud fighters across the globe. He co-founded About Fraud, a global community built For Fraud Fighters, By Fraud Fighters. PJ exudes passion and vibrancy that engages others, while offering a refreshing dose of emotional intelligence. He is also a passionate mental health advocate, striving to break the stigma with personal stories of his journey with anxiety & OCD.